Program to think inside the box


Once Steve Jobs showed Walter Isaacson, a fence his carpenter father built which was still standing tall. He recalled a lesson about making things of quality that he learned from his father. Touching the boards of inside of the fence, he said “He loved doing things right. He even cared about the look of the parts you couldn’t see.”

Jobs said that his father refused to use poor wood for the back of cabinets, or to build a fence that wasn’t constructed as well on the back side as it was in the front.

In early years of Apple Inc., as part of this effort, a hardware engineer had designed a new PC board, and was presenting the prototype to Steve, who started critiquing the layout of the board for purely aesthetic reasons:

“That part’s really pretty, but look at the memory chips. That’s ugly. The lines are too close together…”

The puzzled engineer interrupts, “Who cares what the PC board looks like? The only thing that’s important is how well it works. Nobody is going to see the PC board.”

Steve shouts back, “I’m gonna see it! I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it!”

Make an application that looks nice, feels right and works great.

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Program to think inside the box

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